Lalə Əliyeva

Musicologist, music marketing specialist and content strategist. Lala Namig Aliyeva completed her bachelor's and master's degrees in Musicology at the Uzeyir Hajibeyli Baku Music Academy, graduating with honours in both. Since 2016 she has worked as a specialist in the Press Office of the Baku Music Academy and takes part in a wide range of music and cultural projects. She has been one of the core team members of Musical.az since the platform's first day. She leads music marketing, content strategy, research and relations with creators. She also assesses whether the music submitted to the platform meets professional quality standards, and conducts interviews with composers and music creators. Her articles have been published in newspapers, magazines and media platforms. Her professional interests include musicology, music marketing, the creative industries, the digital music ecosystem, and presenting musical heritage to international audiences.